At the London Wine Fair with private labels, limited editions and tastings - Dacastello Vini Pregiati

At the London Wine Fair with private labels, limited editions and tastings

One thing’s for sure. London was the international wine capital during the London Wine Fair, from 7 to 9 June 2022.

In its 40th edition, after a brief transferral online in 2021 due to Covid-19, the London Wine Fair is back for the 2022 edition with a hybrid event: in person on 7-9 June at Olympia and in a digital version on 20-21 June. Visitors can take part in tastings, informative sessions and meetings, both in person and via LWF Digital.

Bottlebooks: the most user-friendly digital wine data platform.

Thanks to the partnership with Bottlebooks, the most user-friendly digital wine data platform, it is possible to buy, sell and discover wines, browse the virtual booths by producer, importer, grape variety, region or name of the wine, and order samples for home delivery.

While Britain might not be the world’s greatest producer of wine, it is undoubtedly one of the greatest importers.

Over 14,500 professionals from the beverage industry and more than 400 exhibitors took part in this year’s edition of the London Wine Fair held in person.

What has been referred to as “The most intelligent wine event in the world” offered a rich selection of tastings of wine from every continent and provided a wealth of opportunities for networking and informative sessions with a significant impact, including exclusive masterclasses.

It gave Dacastello the chance to consolidate long-standing commercial relationships, forge new ones and launch new projects, including private labels, limited editions and bottles conceived exclusively for the British market.

Meeting the public face to face was a valuable opportunity to gather direct feedback on our wines.


The reds that were most appreciated included Rosso Conero, Amarone and Barolo. The most popular white wines were the international Pinot Grigio, Prosecco, Gavi del Comune di Gavi and Traminer.

At the London Wine Fair, we met fine connoisseurs of Italian wine, with a knowledge of lesser-known varieties such as Passerina and Pecorino, and talked to lots of people who admitted to feeling lost when faced with such a wide variety of grape varieties and types of wine.

This gave us the idea for a new project: a series of meetings and tastings in Britain’s wine bars and restaurants to present the Italian wine landscape and tell the story of its richness. These will be themed evenings, combining both entertaining and educational aspects. Moments to learn more about Italian wine, while tasting it and enjoying the opportunity to meet people. Naturally, we will keep you updated on the forthcoming appointments.

To sum things up, this year’s London Wine Fair, like Vinitaly, was an important moment of cohesion among the staff, intensification of interpersonal relationships with customers, and mutual exchange and enrichment.


But above all, this Fair gave us a good dose of energy. With a daily average of 30 bottles uncorked and 200 glasses served, every taste brought a smile to the taster’s face. “Very good” and “Excellent” were the most recurring comments.

We couldn’t be more satisfied.

We would like to thank our importer, Casa di Vini, for being a valuable supporter and partner during the fair, and all those who came to visit us: customers, friends, restaurateurs, importers, wholesalers, established or new contacts who accepted our invitation and came to meet us for the first time.

See you soon!